Target Audience

We knew we wanted to aim our video at young adults, as we believed this genre of music would suit this audience better.  However. we were unsure of what else we needed to know about our audience in order to ensure our video was better tailored to suit them. Therefore, we sent a survey around to a mixture of ages to see who everyone else believed we should be targeting to.

Our first question was just to see if everyone agreed with our original target audience, as we expected the majority of people chose the young adult age range. Although, probably due to violent nature of our video some did choose the older age bracket but we will continue to aim our video at young adults as this had the most backing.

This was included out of curiosity, we aimed to target our video at all genders but we wondered if people did believe one gender would be more interested.  Surprisingly, we had a 50/50 result which means we will not need to cater more to one gender, meaning we will not need to include more voyeuristic elements for a male gaze etc,

We wanted to know more about our audience and we decided if we knew about their hobbies we would be able to reference these within our video.  Strangely, our results were very generic with answers such as skateboarding, music listening and clubbing being repeated by almost everyone. This is useful for us as it can be implied by the age of our actors that they do this in their spare time without us having to directly reference them.  

Conventionally, rock music is believed to be aimed at people of a middle/lower demographic so I was surprised to see the majority of people chose the middle demographic as our target audience, However, I believe this could be due to the blurring of demographic lines so that people are less sure of the distinctions between them.  Although we do not intend to aim our video at the higher demographic, we will have our main characters portrayed as wealthy, to show that anyone can have domestic problems and that money and wealth does not always solve everything.

This is not overly important for our research but it was interesting to find out what everyone believed our audience would be like. The majority of votes was that our audience would have at least A levels and GCSE's but there were almost equal results for everything, suggesting that higher education is now a social norm.