We chose this song because we believed it would be easy to create a visual counter-part that connected with the songs lyrics. The lyrics themselves are suited to a target audience of young adults dealing with their problems, we believed this audience would be relatively easy to target as we would be able to empathize and create a visual piece that they connected to. This is also a very large target audience and our video would therefore attract a lot of attention. The music also has a good pace that would allow us to make a lot of interesting cuts and transitions.
Initial Ideas:
A protagonist running away from her home (Due to the lyrics "Don't run away" to show indecision and confusion")
An issue forcing her to leave (an abusive boyfriend)
A setting on top of a hill (Lyrics:Head to higher ground while there's a chance to live") which would give us a chance to use a 360 shot
Scenes of abuse to create empathy (attempted strangling and manipulative behavior)
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