Evaluation 2 (Writing)

How effective is the combination of your main and ancillary texts?

During the process of making our Digipak and advert poster we made certain that they linked together with our main video so that they are recognisable to the audience. We included the singer in the main video performing the song, and an image of him on both the poster and inside the digipak so that the audience recognise him throughout the different texts. Therefore, it is not only recognisable that these are for the same band, but also the same album, thus the audience can know exactly the band and album without having the read the poster or digipak.

                                     

It is not only the main singer than links together the main and ancillary products together, but the overall themes of the video and the digipak. The video portrays the difficulties of domestic abuse, and follows a character in pain and anguish, similarly, the front cover of the digipak shows a broken lightbulb bleeding on the floor to represent how the character possibly feels in the video. This theme of pain and violence is continued throughout the band’s songs, therefore having the digipak follow these same ideas as the music video links them together for the audience to identify each of them with. It is vital for a band to maintain themes and ideas to hold together a consistent fan-base, otherwise all their songs would appeal to different audiences.

A music video showcases the band’s talent, establishes a band theme, highlights the issues raised within the lyrics song and provide as an accompaniment for the digipak. Neither the digipak nor music video have a particularly cinematic style, they are not particularly ordered or neat, which contrasts with artists such as Taylor Swift, who has an almost pristine album cover to follow her gracious and lady-like look to both her style and her music. Therefore, as Beartooth is the very opposite to Taylor Swift we would expect this to be evident by contrasting both their music videos and their digipaks, as these two components should give off the same style and theme.

When putting the digipak and poster together it is evident that they are representing the same band and album. The use of pictures and minimal use of words, overlaying the same background on most features acts as a house style for the album and sets out to let the audience know what style the album will be, and whether this will fit their taste. The point to correlate the poster and digipak is so that the audience becomes more and more aware of this style being related to the band, and therefore feel more in touch with who they are.